Abstract: The Art of Design

Abstract: The Art of Design

Abstract: The Art of Design

Netflix’s new series Abstract helps people to not only see the built designed world, but understands how it gets that way. Here at Scratch we’ve been patiently waiting for it’s launch as we can find common ground in the show that design is not perceived as a high-brow quality of objects owned by rich people but a way of thinking.

The series focuses on the lives and ideas of creators trying to tease out the drama of what it takes to bring things to life.

At one point Crawford tries to explain her material choices for Cathay Pacific’s swank airport lounges. The relatively inexpensive limestone of the hallway floors, she says, counterbalances the luxurious jade onyx on the walls. The rough, wooden tables complement the soft, mohair velvet–upholstered chairs. So, sure, expensive people talking rarified aesthetics, right? But Crawford insists it’s about more than superficial beauty. “When people walk in, they don’t know why they feel the way they feel,” she says. “But it’s actually all been orchestrated.” Understanding the intent behind design won’t necessarily change the way you feel about the world around you, but it might change the way you look at it.

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