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MAS Graduate Recruitment Pack

MAS Graduate Recruitment Pack

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MAS approached us to bring to life their annual Graduate campaign; an initiative targeted at 1000 professional graduating students.

MAS wanted to extend their relationship with the students beyond the school gates by encouraging them to sign up for a free personal review with one of MAS’ trusted advisers.

In the past, the campaign was found to be lacking in engagement and consistency. Gifts were handed out to the students that were timely to set-up and hadn’t gone hand-in-hand with booking a personal review. There was also question as to how much the students valued the gifts.

Scratch created a tool that could be distributed and used by the advisers when meeting with the students. We set up an online platform, engaged social media and put in place a prize draw to add extra incentive for the students to join the MAS family.

We designed branded gift boxes, pre packed with key-tags that were handed out to the graduating group. The key tags were good quality, and branded with a ‘class of 2016 lock up’. These became celebratory keepsakes for the students while alluring to the Vespa scooter grand prize giveaway that was to be won upon the campaigns finale.

Students could sign up for their personal review online and choose from a selection of gifts to be received upon following through with their review, creating incentive and also ensuring money was well spent.

I will take care

I will take care

When our long standing client and friend Dr Sam Hazledine from MedRecruit contacted us to help him change the face of the Medical profession we jumped at the chance, whilst our task was a simple job of presenting the signatures gathered in his petition, the outcome of this document was to be profound.

Dr Sam Hazledine was asked by the World Medical Association to speak at their annual General Assembly in Taiwan and present to them his research into Doctor well-being and why he felt the Declaration of Geneva needed to be updated.

Dr Hazledine’s research found that 87% of Doctors were stressed beyond levels that are productive, whilst another study in New Zealand showed that over 50% of doctors are experiencing symptoms of burnout and over half would not choose medicine as a career again. The Health profession is in crisis.

Through his research what he found was that those Doctors who were thriving had one area in common, they prioritised their well-being, not just their health. Rather than seeing it as putting themselves first, they see it as looking after themselves so that they can deliver the best standard of care to their patients.

Dr Hazledine has pushed to introduce a new paradigm, one that serves both patients and the profession, with the support of over 4,500 doctors, he proposed to introduce the following statement into the Declaration of Geneva:

“I WILL TAKE CARE of my health and well-being so I can provide care of the highest standard”

Its a simple but powerful shift that will enable Doctor’s provide the absolute best care consistently.

You can view Dr Hazledine being interviewed on TV One News here

– James

The Power of the Box

The Power of the Box

Packaging has power – enormous power – over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because we believe that it does for us what we wish it to do. And as any brand manager will tell you, we buy the ‘brand promise’ and the package carries a lot of that promise.

It’s all about emotions. How does the brand make us feel, is what matters. Our first impressions, whether about products or people, are strong and quick. In many cases, packaging is the main influencer.

We also feel that we must finally start seriously caring about the environmental impact of unnecessary and eco-unfriendly packaging. Designers, manufacturers, retailers and consumers are the ones that can influence what happens in the packaging world.

Packaging manufacturers will follow and start making whatever the market wants to buy. Ideally, of course, manufacturers of packaging should also invest more in developing eco-friendly options, but if unfriendly options keep selling well, why would they change? Our daily behaviour proves that branding and packaging are important. There is nothing inherently wrong with that. But there is a bigger picture and it includes the inconvenient truth that much of packaging still ends up in garbage, in landfills or in the oceans.

The challenge is to keep the cool, the impact, the fun and the practical function of packaging, but to do it in a way that doesn’t do any damage.

– Victoria

We Heart the Hutt

We Heart the Hutt

James our Head Scratcher and Creative Director moved the Scratch Office from the city to Jackson Street a little over 2 years ago. We love being out this way, so thought it would be fitting to share the love and highlight a few of our favourite spots. The environment out here is certainly different to that of Cuba St and Lambton Quay, and we’re all continually stumbling upon little gems of places to eat, shop and hang out.

It’s no secret that Maranui’s new venture The Sea Shore Cabaret was a major talking point when it opened on the Esplanade in May, but there are also a bunch of smaller, lesser known places that we reckon are worth shouting about.

In true Scratch style, the following 3 finds are all food related! These are only a few from the large list of places the team has accumulated over many lunch breaks – all of which are worth driving out from town to check out…

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95 Years of MAS

95 Years of MAS

That’s not to mean we’ve been designing for these guys for 95 years but rather that MAS, one of our clients here at Scratch, are soon to hit a rather significant birthday.

MAS Medical Assurance Society are a strong ongoing business partner of ours. Over the years, Scratch have been lucky enough to work alongside MAS on a range (and we do mean a range) of branded collateral, business products and marketing tools to keep the company looking and communicating at its finest.

In the process, our designers have developed a strong sense of what it is to be MAS, with the ability to quickly and sharply ‘MAS-ify’ what ever design challenge is thrown our way. Scratch’s un-candid ability to coherently create work that’s on brand for MAS, has allowed the company to develop their visual identity and maintain a strong visual system across their full range of branded media.

– Stephanie O’Kane

Wellington on a Plate

Wellington on a Plate

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Here at Scratch we aren’t quiet about our love for food. We live, breathe and dream about it, so when we saw the guide come out for Wellington on a Plate there was a bit of buzz around the studio.

Our friends at The Thistle Inn are working hard to take out the title this year and we were stoked to be asked to be a part of it.

The Thistle Inn is New Zealand’s oldest surviving tavern and restaurant operating from it’s original site, so it goes as no surprise that a strong sense of history will be imbued into this year’s menu.

Victoria Wong

Big Shoes to Fill

Big Shoes to Fill

CREATE. LASTING. MOMENTUM

Are you ready to be part of something massive?

Well actually, there are only 5 of us here at Scratch but we achieve big things!

We are losing one of our team to the big smoke of New York City and need his shoes filled ASAP, so if this sounds like you, get in touch:

 

  • An “A” player
  • Passionate and driven
  • 3-5 years Design Agency experience
  • Outstanding Print and Digital designer
  • Content working collabratively and independently
  • At home working on Publications and Brand Identities
  • Happy to start on 32 hours a week, with a view to full time

 

If you tick those boxes and are ready to go pro, we would love to hear from you.

Send your CV, portfolio and a cover letter outlining why you would be the perfect fit to: meredith@scratchdesign.co.nz

Hills Hats Website and online Store

Their  story begins in 1875 when Englishman Chas Hill opened Hill and Sons, Men’s Hatters on Wellington’s Lambton Quay.Chas knew his hats. He had worked in the business in his home city of Bristol before setting out for the other side of the world. He travelled via Australia to Auckland looking for the ideal place to open a hatter’s shop. A savvy businessman, Chas quickly realised that as the seat of government Wellington was where he would find the majority of elite hat wearers.

The business flourished. By 1890 Chas had added another two shops to his business, in Napier and Nelson. He made his own hats as well as representing major companies from around the world. His advertising announced “We are in receipt of regular shipments of Hats from the following High-Class Makers: Christy and Co., Stetson and Co., Tress and Co…”

Today they continue to enhance the business established by the adventurous Chas over 138-years-ago. But now it’s we who supply high-end hat specialists around the world.

Scratch helped Hills to create an outstanding website and online store to rival the best Hat Brands in the world – no where else will you find such a range of quality head wear!

www.hillshats.co.nz

Milky Pin-Ups

Milky Pin-Ups

London based photographer Jaroslav Wieczorkiewicz is known for taking high speed photography to the extreme.

Milky Pin-Ups Are Traditional-40’s Pinup Photos Made With High-Speed Milk

London based photographer Jaroslav Wieczorkiewicz is known for taking high speed photography to the extreme.
The project aims at creating a pin up calendar inspired by the popular pinup calendars of the 40’s and 50’s. Only instead of clothing, the models are wearing milk. Milk frozen with high speed strobes.
Check them out here