MAS approached us to bring to life their annual Graduate campaign; an initiative targeted at 1000 professional graduating students.
MAS wanted to extend their relationship with the students beyond the school gates by encouraging them to sign up for a free personal review with one of MAS’ trusted advisers.
In the past, the campaign was found to be lacking in engagement and consistency. Gifts were handed out to the students that were timely to set-up and hadn’t gone hand-in-hand with booking a personal review. There was also question as to how much the students valued the gifts.
Scratch created a tool that could be distributed and used by the advisers when meeting with the students. We set up an online platform, engaged social media and put in place a prize draw to add extra incentive for the students to join the MAS family.
We designed branded gift boxes, pre packed with key-tags that were handed out to the graduating group. The key tags were good quality, and branded with a ‘class of 2016 lock up’. These became celebratory keepsakes for the students while alluring to the Vespa scooter grand prize giveaway that was to be won upon the campaigns finale.
Students could sign up for their personal review online and choose from a selection of gifts to be received upon following through with their review, creating incentive and also ensuring money was well spent.