Mark


The Heart of the Home





Artisan Restaurant


Brand Strategy
Visual Identity 
Brand Rollout
Marketing and Promotion 
Located inside Central Wellington’s Bolton Hotel, Artisan Restaurant’s approach is a classically refined take on honest ingredients. Among the busy day-to-day running of the restaurant, the Artisan team wanted to take a step back to define themselves, their offering and their relationship with the Bolton Hotel brand.

Our brand workshop session, insights and findings uncovered that just like the kitchen is the heart of the home - Artisan is the heart, Bolton Hotel is the home. This insight influenced the rebrand of Artisan to be aligned with the Bolton Hotel, but with it's own unique, individual flavour to reflect head chef Maclean's vision for the restaurant experience.

Our refreshed brand has been rolled out across all collateral items from social media, stationery, photography, menu design and promotional items.