Alzheimers NZ – Virtual Memory Walk

Move for Dementia

Alzheimers NZ – Virtual Memory Walk

Project Info

Nearly all of us know, or have known, someone with Dementia. ‘Move For Dementia’ is an organised walk that is run annually in cities around the world to raise awareness for Dementia.

With COVID-19 putting a halt to the 2020 physical walk, we were engaged by Alzheimers New Zealand to develop a virtual walk so that all New Zealanders were able to show their support for people with Dementia.

The result was a warm and calming animated poem that adhered to Dementia friendly guidelines, used as a vehicle to capture hopefulness and to provide families and friends of sufferers the opportunity to take a ‘walk’ with loved ones. A simple, well executed website housed the virtual memory walk and encouraged users to share their experiences while boosting Alzheimer awareness.

memorywalk.nz

  • Animation
  • Campaign Concept
  • Copywriting
  • Digital Design
  • Illustration