The Electricity Engineer’s Association provides the New Zealand electricity supply industry with expertise and advice on technical, engineering and safety issues.
EEA represents over 65 Corporate Members and more than 500 individual professional members. But the EEA website, and master brand platform was failing to reflect the membership nature of organisation.
We helped EEA to redefine their online positioning. The brand was transitioned from being nondescript and characterless to genuinely EEA member-led, and focussed on the dynamic professionals that make up the organisation.
The result was a website that EEA members could truly call their ‘own’, representative of the sector and most importantly – a new brand platform that positions EEA as the leading electricity supply voice in the country.