Hutt Central School – PB4L Launch

A new face at Hutt Central School

Hutt Central School – PB4L Launch

Project Info

Hutt Central School’s commitment to the Positive Behaviour for Learning (PB4L) initiative required their new values to be communicated in a way that children of many ages and cultures could connect and engage with. We created a character that the school, staff and children could embrace as their own. Someone they would listen to, look up to, play and learn with.

Meet Pōro. Pōro symbolises the childrens’ world. Pōro isn’t culture/gender/age specific, but is fun and full of personality. Pōro has an amazing ability to change colour to talk to each of the different school values and their associated behaviours.

Pōro has been so warmly received at Hutt Central School from the large murals to posters, to life size Pōro’s being seen bouncing around the grounds – just like the children who are all collectively living the values of Resilience, Respect, Creativity and Responsibility.

Ka pai Hutt Central School.

  • Brand Identity
  • Graphic Design