Client: Jonny Dittmer
Project: Brand Identity & Website Design

The Challenge

When experienced physiotherapist Jonny Dittmer set out to launch his own practice, he needed a brand that reflected his personal approach to physiotherapy, one focused on movement, strength, recovery and living life without limits and free of pain. The business needed a logo, website, signage, merchandise and a clear, confident brand presence to connect with clients and grow quickly in a competitive market.

Our Approach

Scratch Design partnered closely with Jonny and his wife Courtney from the outset. The name Live Free Physiotherapy, captured both the purpose of the service and the personal philosophy Jonny brings to his clients.

We collaborated on the logo design, exploring concepts that conveyed freedom of movement and a sense of strength and vitality. The final logo combines clean, modern typography with a simple, dynamic emblem that not only represents motion and energy but also connects strongly with Jonny’s Māori ethnicity, which was really important for us all to achieve.

With the brand identity in place, we moved on to designing and developing a responsive, easy-to-manage website. The focus was on clarity, accessibility, and guiding potential clients to book an appointment or learn more about Jonny’s approach.

The website balances professional credibility with a personal, approachable tone, supported by bold imagery and simple navigation and ease of booking.

Signage, merchandise and social media continue to tell, and share, the Live Free story and mission.

The Outcome

Live Free Physiotherapy launched with a confident, distinctive brand presence and a website that makes it easy for new clients to engage. The collaboration between Jonny and the Scratch Design team resulted in a brand identity that feels authentic, approachable, and energising – just like the business it represents.