The Process Communication Model (PCM) is a life-changing communication tool, taught internationally to teams and workplaces for people to be at their best individually and in relationships with others. Practised by Apple, Coca Cola and NASA (to name a few) PCM is internationally recognised as a game changer in emotional intelligence.
We worked with New Zealand and Australia License holders Kahler Oceania to reposition their brand and truly champion PCM’s game changer status.
Unlike other more sales-focused tools, PCM is about people. Graduates are armed with a set of skills to decipher and navigate otherwise daunting and difficult situations, to make an ongoing difference in their everyday lives. The new positioning ‘unlock a world of potential’ drove a striking, colourful and confident new visual identity and website, with bold hand drawn accents capturing the hands-on, immersive and practise-based nature of each workshop.