SuperEasy provides KiwiSaver and retirement savings solutions tailored specifically for local government employees. With a trusted member base and a long-standing reputation for reliability, the brand was ready to modernise its digital experience and better connect with a new generation of council employees, while still supporting the needs of long-serving members.

Our brief was to broaden the brand’s appeal and create a tool that made superannuation information effortless to access. The app needed to feel fresh, intuitive, and inclusive.

Scratch Creative partnered with Plastic Studio to develop a modern and easy to use mobile app. The goal was to demystify superannuation by giving members instant visibility of their balance, contributions, and personal details. Our digital design and art direction ensured the app remained friendly and welcoming, while still meeting the functional, security, and regulatory standards required in financial services.

The result is a confident, future-ready brand experience that empowers local government employees to take control of their financial future.