LINQ is an innovative software product that allows businesses to identify areas of improvement within their operations, and solve these for increased efficiency. The software itself is incredibly detailed, and so was the way the LINQ team described it. The starting point was to highlight the products benefits, and introduce LINQ to audiences in a way that was simple and easy to understand. The LINQ Process was simplified into 3 steps – See, Solve and Share. This drove the direction for the brand’s visual identity, with the brand mark acting as a platform to describe the LINQ process, and highlight it’s ‘problem to solution’ positioning.