MTA Members Package
With 2016 being their 100th year in business, MTA New Zealand approached us wanting to refresh their annual members communication.
MTA provides an invaluable amount of support and guidance to its members including HR, business mentoring, legal and accounting, as well as a range of exclusive discounts and offers on various products and services. The challenge was to let members know the true value of their membership, as well as highlighting the value they bring to MTA and being among New Zealand’s best. What started as a redesign of the annual members handbook, became a complete package positioning MTA as an important and valuable investment members cannot and should not do without.
The approach was to put the focus on and celebrate the members themselves – positioning MTA as an ever-present support network to make their lives easier. We developed an overarching theme – ‘Cheers to you’ – Quite simply, a thank you to members for setting the standard by delivering the best service and workmanship to Kiwis all around the country. The package contained their membership card, handbook and an official code of ethics to display in their offices. Messaging throughout was frank, personable and kiwi.