Our client Michael Dong has been at the helm of homeopathy in the Wellington region since 1995, his homeopathic pharmacy Simillimum providing thousands of customers and homeopaths with the highest standard of traditional handcrafted remedies both in New Zealand and abroad. After 24 years of operating out of his central Wellington store, amplifying the Simillimum online presence became a much needed focus for the business in order to keep up with a growing international customer base, as well as to cater to today’s digital age.
In moving online, there was a clear opportunity to capture and highlight Michael’s expertise and genuine passion for natural healing, compared to the bland, sterile and product driven approach by most other online homeopathic providers.
The Simillimum online presence was redefined and proudly sits as the new flagship destination for the brand, with the benefit driven approach fueling a fresh new visual identity, collateral, packaging and rollout.
